As one of EDM’s most recognizable faces (he even notched a Ralph Lauren campaign the same year as the GQ profile), Bergling has come to represent the EDM era-a musical trend that rippled through popular culture as a whole-in a different light than when he was alive. Two years after retiring from touring in 2016, Bergling, 28, died by alleged suicide last year in Muscat, Oman. For all the jabs that were thrown at EDM’s practitioners during its height, it’s unquestionable that its biggest stars were on a constant grind in a cultural environment that granted easy access to hedonism. The 2017 documentary Avicii: True Stories depicted marathon recording sessions in which he’d willfully skip meals, while multiple reports on the making of his final and posthumously released album, TIM, have accentuated Bergling’s capacity to push himself to the point of total burnout. Touring took a well-documented toll on Bergling’s health, and his tendency to overwork himself extended to the studio as well. A warts-and-all 2013 GQ profile chronicled his struggle with alcohol abuse, and he was eventually diagnosed with acute pancreatitis-the symptoms of which include “severe, constant” abdominal pain. But as his career as Avicii rocketed upwards, Bergling’s personal problems became an inescapable part of his narrative. ![]() Despite counting a number of real-deal stars in its confines, EDM itself-a subgenre of electronic music in strict economic terms, less definable by its toplines than its bottom line-has rarely made much hay of those stars’ actual personalities, to the point where some of them rarely (if ever) reveal their faces to the general public.
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